Let's talk themes. Whenever we produce work whether for a client or our portfolio it is like making a silent movie. We start with a theme. An example would be our upcoming shoot with a candy based theme. All the models will be decked out in candy looking accessories and bright, crazy makeup. When you have a theme, everything else falls into place. It is your jumping off point. Now you have a guide in hiring models, purchasing props and wardrobe and deciding on shoot location.
With clients the theme is the whole point. What are they offering and how can we display that for the world to see? You must demonstrate everything visually. I personally, find this challenging and exciting.
When you think about it.....all of our life experiences start with a theme.....birth, education, paycheck, pain and death.
In photography we try to share each theme vividly. I hope we succeed.
